A successful market penetration strategy relies on detailed knowledge of the market and competitor activities.
Previously it had been users in their 20s who were seen as the biggest group of first-time users. Companies produce goods and services with a specific population or market in mind. The penetration rate also called penetration, brand penetration or market penetration as appropriate is the percentage of the relevant population that has purchased a given brand or category at least once in the time period under study. Market economics Marketing terminology. How it works Example: Please help improve this article by introducing citations to additional sources. Learn how two marketing strategies, product differentiation and product positioning, are similar and work together to effectively